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AA Insurance
Insurance Company description
A Name You Can Rely On

We have one of the most recognised and respected brands in New Zealand. The AA name is synonymous with integrity and honesty, professionalism and independence.

That will never change. In fact, every day, in new and innovative ways, we’re striving to give you the top-notch service that you expect.

Giving You More

The Association is made up of a mixture of commercial and non-commercial activities. Any revenue earned from commercial ventures goes straight back into the AA. We use this money to subsidise your annual Membership subscription and to add extra products and services to our stable of membership benefits.

It’s all about giving you more options. Options to make your motoring experience that much smoother.

Mission Statement

The New Zealand AA Vision

To make AA Membership truly indispensable
The New Zealand AA Mission

To position the Association as New Zealand’s leading provider of premier motoring
assistance, providing a range of services which are valued by motorists as a reason
for belonging.
Our Values

Caring, courteous service to members and customers
Integrity, honesty, professionalism and independence
High quality and valuable services and products
Skilled and loyal staff
Respected by our business partners

A Brief history

1903
In May 1903, Auckland eye surgeon, Dr George Thomas Humphrey, along with 20 other motoring enthusiasts, founded the Auckland Automobile Association, the first motoring association in New Zealand. Canterbury and other regions across the country quickly followed suit. Over the ensuing years, a total of 14 associations were set up around the country.


These people were visionaries. No one believed them when they boldly proclaimed: “The motorcar will become the accepted means of transport and will replace the horse.”

1924
The first road map was produced. Since then, millions of free maps have been printed and issued to members. Over the next several decades, AA Centres opened throughout the country offering an ever-expanding range of services to members.

1980s
The 14 associations began to merge to form NZAA. This new national organisation provided a unified voice for motorists and consistent services became available to all members nationwide.

1991
Full merger was achieved and the corporate office of the NZAA was established in Auckland, under the leadership of our CEO, Brian Gibbons.

1990s
Products and services diversified through new joint venture companies, franchise operations and business partnerships.

2003
NZAA celebrates its centenary, starting with the NZAA annual conference.
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